3 Types of Profitable Digital Products To Lauch Your Online Business

In today's digital age, online business models have become increasingly popular, and for good reason. One of the most lucrative options in this domain is selling digital products.

Digital products have numerous advantages and offer an excellent way to monetize your expertise and creativity.

In this blog post, we'll delve into why selling digital products is the best online business model, explore who can develop and sell digital products, and discuss three types of digital products that tend to sell exceptionally well. The three digital products are online courses, membership websites, and e-books.

We'll also provide a step-by-step guide on developing and marketing these digital products and introduce Systeme.io, the best platform to sell and market your digital products.

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Before we delve into the types of digital products that sell best, let's first understand why this business model is highly recommended. Here are some compelling reasons:

When you sell physical products, you often need to invest in inventory, warehousing, and shipping. Digital products, on the other hand, have virtually no associated production or storage costs.

Digital products can be replicated infinitely at no extra cost, making them highly scalable. This means that your profit potential is virtually unlimited.

Digital products can be easily distributed worldwide, allowing you to tap into a global customer base.

Once you create a digital product and set up your sales funnel, it can generate income for you 24/7 without constant oversight.

Digital products allow you to monetize your knowledge, skills, and passion. If you're an expert in a particular area, this is an excellent way to capitalize on your expertise.

Selling digital products is eco-friendly as it reduces the need for physical resources and shipping.

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The beauty of selling digital products is that they are accessible to a wide range of people, regardless of their background or expertise.

Here are some examples of individuals who can develop and sell digital products:

If you are an educator or possess in-depth knowledge or skills in a specific field, you can create digital products like online courses, e-books, or membership content to share your expertise.

Artists, writers, photographers, and designers can sell digital products, such as digital art, e-books, stock photos, and templates.

Business owners can develop digital products as lead magnets to grow their email lists or offer premium content through membership sites to generate recurring revenue.

Online courses have become highly lucrative for sharing knowledge and expertise with a global audience. Here's a detailed step-by-step guide to creating and selling online courses:

The foundation of a successful online course begins with your expertise or topic. Choose a subject matter you are not only knowledgeable about but also deeply passionate about.

Your enthusiasm will resonate with your audience and keep them engaged throughout the course.

The second step is selecting a title for your online courses. Your title should be attractive, self-explanatory, and search engine-friendly.

“How to” practical guides are always in high demand, and using the format gives the best results. Adding timelines or limits in the titles also creates the urgent need to engage more with the content.

Examples of good course titles in different topics could be: –

1. Learn to Speak Fluent English in 7 Days

2. How to Become an Online Entrepreneur in 10 Actionable Steps

3. How to lose 5kgs in One Week

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Once you've chosen your topic and title, outline your course's curriculum. This entails defining the course's structure, modules, and individual lessons. A well-structured course makes it easier for students to learn and follow their progress.

Creating online courses is no longer expensive or time-consuming. We will highlight two simple ways to do so without spending much money on expensive recording and editing equipment.

With the recent introduction of artificial intelligence video creation and editing tools, online marketers can now generate engaging videos with minimal effort from scripts, text, images, and video clips.

You can include your course details in plain text and convert them into high-converting online courses. Top text-to-video AI video generators like Pictory come with high-quality stock images and videos that you can use for more viewer engagement.

Canva is a versatile graphic design tool that extends beyond image creation. It offers various features to enhance the content of your online course:

Canva lets you record video content directly within the platform. This feature simplifies the process of creating engaging video lessons, presentations, or introductions for your course.

Canva offers editing capabilities, enabling you to refine your video content easily and quickly. You can trim, add text, incorporate transitions, and overlay music or voiceovers.

Canvas presentation tools are invaluable for creating visually appealing slides or modules within your course. You can design slides with images, text, and other multimedia elements to convey your message effectively.

With these powerful content creation tools, you can produce online courses without spending a lot of time and money. There is no need for expensive video cameras.

However, when recording yourself, you may need a microphone for sound quality and a ring light for clean presentations. For those who hate cameras, we can finally create engaging video content without showing our faces:)

When you create your online course videos, please remember to produce each module separately as single file footage. This allows you to upload your online course videos as modules easily.

Pricing should come after creating all your courses. This way, you will know how much work you have invested in your online system and estimate the price appropriately.

You can also compare competitors’ prices and determine a suitable price range for your online course. Online course marketplaces like Sellfy, Podia, and Coursera are the best places to find competitors' pricing.

Ideally, you can sell online courses between $50 and 100 if you’re starting, or more depending on the work you have put in and how detailed your e-courses are.

After creating your online course videos and determining the price, you need to make them accessible by uploading them to an online course platform that integrates payment methods like PayPal and Stripe.

Selecting the right e-learning platform is crucial for hosting your course. Some popular options include Udemy, Teachable, and Systeme.io.

Systeme.io has marketing tools like e-mail autoresponder, sales funnel, and landing pages to help you market your course and sell on autopilot.

This online course platform has a membership website builder. You can create a membership website with your online courses and sell monthly subscription plans to your clients.

Alternatively, you can also sell your e-course on other online course marketplaces like Podia, Sellfy, and Coursera, where marketing is done for you at a monthly fee.

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Your course is only as successful as your ability to reach your target audience. Use various marketing strategies to promote your course effectively.

You can build sales funnels to automate your online business. You can use input forms on your website to generate and enroll leads in your e-mail campaigns.

To generate more leads, share landing pages on social media platforms to create buzz and attract potential students to your online course funnels.

Please ensure you craft a persuasive sales copy highlighting the value your course offers and the benefits it brings to students.

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Membership websites provide a unique platform to offer exclusive content and build a dedicated community of paying subscribers.

Instead of selling your online courses to your audience as a one-time purchase, you can create a membership website with your online courses, and they pay for a subscription.

A membership website allows you to register members and charge them every month.

Members will continue to renew their membership each month if they find value in your online courses. As such, you need a sound lead-generation strategy to attract more members to your membership website.

Choosing the right membership platform is a critical decision. Systeme.io is a versatile and user-friendly platform that simplifies setting up and managing your membership site. Systeme.io offers the following features:

Systeme.io lets you control who can access specific content on your site. You can restrict content based on membership levels, ensuring that only paying subscribers can access premium materials.

With Systeme.io, you can seamlessly integrate email marketing into your membership site, enabling you to nurture your community through newsletters, announcements, and special offers.

The platform provides tools for managing your members, including the ability to easily add, remove, or upgrade members.

Systeme.io offers various pricing models, allowing you to choose between monthly, yearly, or lifetime access for your members.

Create a free Systeme.io account now!

Creating an e-book is optional if you have online video courses or a membership site. However, I have always preferred to make an e-book alongside online courses and membership websites.

This is because you will cast your fishing net wider by giving different options to access your content. Moreover, an e-book is the best way to provide an offer for lead generation through downloads. So, let’s get down to the steps to make a killer e-book.

Luckily, you don’t have to be a best-selling author like Stephen King to publish an e-book teaching people what you know.

To create a selling e-book, you’ll need to consider your topic area. What is your topic? Is it finance, business, wellness, or health?

You have to choose a hot topic that people will engage with.

A perfect title will attract readers and vice versa. For example, titles with financial figures and the number of days to achieve goals tend to do better in attracting readers.

Drafting the content is an essential part of e-book creation. Unfortunately, it is also considered the most challenging part for beginners. Preparing your content will give a clear outline when writing and formatting your e-book.

It would be best to have a detailed plan for the table of contents and every chapter of your e-book, from the introduction to the conclusion.

Canva is one of the best e-book creators on the internet, with several excellent templates. It would be best to have a clear timeline for finishing your e-book.

If it seems like much work to write your e-book, you can hire a freelancer from Fiverr or Upwork.

Include high-quality images and other visual elements, such as graphs, charts, case studies, and infographics, to make your e-book enjoyable.

This will add value to your e-book and make it digestible for readers.

It would be best to use large font sizes to make your e-book easy to read. A font size of 12 or above is good enough.

Also, include headings and sub-headings to make it easier to read.

Additionally, you must use your brand colors and logo throughout your e-book to make your brand memorable and unique.

You don’t want to publish your e-book with simple grammar and spelling mistakes. Instead, could you read through your content and correct errors you can spot?

Alternatively, you can use grammar tools like Grammarly to help you identify spelling and grammar mistakes in your e-book.

Finally, you can give a copy to a family, friend, or colleague to proofread the e-book.

The e-book cover is what buyers will see first. Readers will still judge books by the cover. So, design an attractive e-book cover that will get you buyers. Make it look simple but professional.

Include the author’s name, the e-book's title, and the business name or logo. You can also select and customize a pre-designed e-book cover template from Canva.

The most common file formats for e-books are PDFs, MOBI, and ePub files. You can download your e-book as a PDF file using Canva.

However, if you need to convert your e-book format to any format, you can use CloudConvert. This will enable you to sell your e-book on different marketplaces like Amazon Kindle, Podia, Sellfy, AppSumo, etc.

Are you looking for a platform to sell your digital products for free?

The good news is that there are a couple of places to sell your digital products for free.

The first marketplace for selling e-books is Amazon Kindle. However, you can only sell e-books on Amazon Kindle and not e-courses.

Another marketplace where you can sell all digital products for free is AppSumo. Finally, you can also sell your digital products through landing pages for free on affiliate marketplaces, including Systeme.io, Clickbank, Impact, PartnerStack, etc.

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In conclusion, selling digital products is an excellent online business model with numerous advantages. Whether you're an expert in a field, a creative professional, or an aspiring entrepreneur, digital products can offer a pathway to financial success. Creating online courses, membership websites, and e-books allows you to tap into a broad market and generate income while sharing your knowledge and passion with the world. Platforms like Systeme.io can assist you in hosting and marketing your digital products, making the journey to online business success more attainable than ever.